Charitable Giving Continues to Decline

The new 2012 Statistics Canada data on charitable giving is out – and the news isn’t good. Canadians gave less in 2012 than in 2011, reaching a new low in terms of the percentage of people reporting donations.

The trend reveals a steady decline in the percentage of people donating, down to 22.4% from almost 30% two decades ago. 2012 declines took place in almost every region of the country, except Nunavut and Alberta. The total dollar amount of donations reported on tax returns was down by 1.9% to $8.3 billion.

According to Statistics Canada, some good news is that Canadians who did donate, gave slightly more than in 2011, with the median donation up to $270 from $260.

Let’s take a moment to focus on the idea that there is room to grow! If more people are inspired to donate, and if each donor gives a little bit more, it will make a huge difference. GIV3 decided to do some math and here’s what we figured out. If we can increase the incidence of donations in Canada from the current 22.4% to 25% of tax filers, it could generate an incremental $1 Billion for charities. Let’s make the $1 BILLION DIFFERENCE!

GIV3 is a public awareness program of The GIV3 Foundation, with a mission to encourage more Canadians to be more giving – Find out more.

Note from Statistics Canada: Canadians contribute in many ways to charitable organizations. These data include only amounts given to charities and approved organizations for which official tax receipts were provided and claimed on tax returns.