GivingTuesday impact – 2016 Highlights!
ANOTHER RECORD-BREAKING YEAR
November 29th, 2016 was GivingTuesday, a global day of giving that began in 2012. We’re happy to report that 2016 was another record-breaking year, kick starting the holiday giving season for Canadians across the country. In Canada, the day was celebrated by more than 5,700 partners, and Canadians flocked to support causes in their communities and went online to spread the word.
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GLOBAL CELEBRATION – GRASS ROOTS IMPACT
Globally, GivingTuesday was celebrated in 98 countries around the world, the movement gained 2.5 million social media engagements, and endorsements from The White House, Bill Gates, John Tory, Naheed Nenshi, Pink, Gillian Anderson, Theo Fleury, Jonathan Toews, Michael J. Fox, and Margaret Atwood, among many, many others.
Countless stories of giving and generosity from this year’s GivingTuesday are a testament to its impact and the myriad ways that Canadians are giving back.
IMPACT ON DONATIONS
GivingTuesday continued to see growth in donations reported by CanadaHelps and other online donation platforms. Since GivingTuesday started in 2013, CanadaHelps has seen an increase of 353% in donations on the day. Blackbaud also reported significant lift with 101% growth on GivingTuesday this year alone. And CanadaHelps saw twice the number of donations coming through social media compared to last year.
CanadaHelps also reported that since four years ago, there is a 332% increase in the number of Canadians who set up a monthly donation plan on GivingTuesday and a 422%increase in the number of new donors on GivingTuesday since 2012. Plus, year after year, charities that actively participate in GivingTuesday benefit the most, with a 1719% increase in dollars donated on GivingTuesday compared to the same day the year before it started.
CIVIC MOVEMENTS LEADING THE WAY!
With 30 cities embarking on organized local movements from coast to coast, civic movements inspired charitable giving at a grassroots level involving schools, businesses, charities, and everyday Canadians. To celebrate, mayors from across the country proclaimed November 29th as GivingTuesday in their jurisdictions. Within each community, acts of kindness and giving were performed, including:
- 1,371 hugs for charity in Halifax
- 300 bowls of soup for low income Vancouverites
- 73 blood + 5 organ donation registrations in Waterloo
- 60 toys for a children’s hospital in Winnipeg
- 16 sacks of bunny, hen and cat food donated in Okanagan
- 362 sight-restoring surgeries in Calgary
- 500 meals for Montreal’s homeless
- 8,479 $3 CanadaHelps Charity Gift Cards handed out across the country
THIS IS ONLY THE START
GivingTuesday was a strong start to the holiday giving season, but it has only just begun! Many campaigns launched on November 29th and will run for the rest of the month, so let’s keep on giving Canada!
SAVE THE DATE
Mark your calendars – GivingTuesday is November 28th, 2017!
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